With a desire to supply American Muslims with better-quality hijabs, Melanie Elturk founded her firm in 2010. It’s time for the successful entrepreneur to introduce premium hijabs that make every woman wearer feel like a queen.
Lacy, beaded, and glittery – the premium line caters to Muslim ladies who want to appear attractive. Elturk told Pop Sugar that her customers frequently complain that they have nothing to wear to formal parties since hijabs make them seem “frumpy” and women’s clothing pale in contrast to others. These hijabs, inspired by iconic headpieces from the 30s, 40s, and 50s, will alter that, says the entrepreneur. Nobody is left out. If you like diamonds, you’ve got it. Try lace for something avant-garde and unique. If this is too much for you, choose with chiffon and tulle.”
In America, hijab-wearing women often feel excluded and unwelcome. It was one of the reasons the firm was founded. “Muslim women who cover their heads are mysterious,” Elturk admits. To comprehend that she is following the tradition of all that came before her, this firm helped demystify the hijab-wearing lady in the mainstream.
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